Showing posts with label Diplo. Show all posts
Showing posts with label Diplo. Show all posts

Wednesday, March 2, 2016

New Video: Major Lazer - Light It Up ft. Nyla & Fuse ODG


It was a massive year for Major Lazer and the group's creator Diplo, who won Grammy awards alongside Skrillex for Best Dance/Electronic Album for Skrillex and Diplo Present Jack Ü and Best Dance Recording for Where Are Ü Now with Skrillex and Justin Bieber at the 58th Annual Grammy Awards.

Coming off the heels of their success, international superstars Major Lazer - the collaborative project of Diplo, Walshy Fire and Jillionaire - premiere their video for ‘Light It Up’ featuring Nyla and Fuse ODG.

The video filmed in Fuse ODG's native Ghana appears on the extended edition of the group's highly acclaimed 2015 release ‘Peace is the Mission’, and was directed by Sam Pilling.

“The whole sentiment of this Major Lazer track is about overcoming negativity and sadness, coming together, and rising up in dance to ‘Light It Up’, says Pilling

“Because Fuse's family is from Ghana we thought it would bring a really interesting aesthetic to film the video there. Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify the sense of coming together to rise up against sadness. The whole community joins together, first in mourning the death, then in celebrating the life that was lived. We worked closely with a Ghanaian family and village, meeting the elders and receiving their blessing to film a real funeral ceremony.”

“I found a poem 'Kae' [Remember] written in traditioanl Ghanaian language - Twe - which felt like the perfect companion to the video as it is about reflecting on sadness but rising up and looking to the future and to new life. Pilling went on to explain.

Major Lazer and Sam Pilling knocked it out of the park with the visuals to ‘Light It Up’, definitely heart warming.

Monday, June 29, 2015

New Video: Skrillex and Diplo - Where Are Ü Now with Justin Bieber


The DJ duo Jack Ü better known as Skrillex and Diplo have teamed up with Justin Bieber for the visuals to their ‘Where Are Ü Now’ hit single.

Formed in 2013, Jack Ü have gone on to release their debut self-titled album earlier this year that features guest appearances from 2 Chainz, AlunaGeorge, Kiesza, Justin Bieber amongst others and reached #1 on Billboards' US Dance/Electronic Albums chart.

"You have art being done in the background where they are actually taking each frame and giving it to an artist and they all are painting," Bieber told ABC News

With Skrillex adding "we rented out an art gallery and then from there we took all the frames from the video and invited different artists, fans, whoever wanted to come and draw on the different frames."

‘Where Are Ü Now’ is Bieber's highest charting single in the UK since his 2012 release ‘Boyfriend’, peaking at #2. Whilst the single has been certified platinum in the US, Australia, New Zealand and Sweden - without any major promotion behind it.

Justin Bieber is reportedly in the studio working on his new album with Kanye West and Rick Rubin.

"We are being overwhelmed, in a good way, by the success of his 2012 ‘Where Are Ü Now’ with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it's entirely all about the fans. We walk a fine by being "famous" and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it's Ü that made the video." - JACK Ü