Beats by Dre x Rixton - ‘Me and My Broken Heart’: Beat by Beat

Beats by Dre have teamed up with the amazing new band from Manchester - Rixton on their debut single ‘Me and My Broken Heart’. The track released this week is already causing a stir and has a already gone to Number 1 on iTunes and finished Number 1 on the Big Top 40.

This film is the third in the Beat by Beat series which demonstrates what great musicians Rixton are, their ear for a riff and how they collaborate to get to the final master piece. The film also highlights the lads cheeky banter and how being in Rixton is like being on a lads holiday in Aiya Napa, but all the time.

The Beat by Beat series goes behind the beat and demonstrates how some of the world's biggest artists create their tracks. Previous films have included collaborations with Rudimental and Disclosure with Sam Smith.

Beats by Dre's World Cup Film: The ‘#GameBeforeTheGame’ with Neymar Jr., Lil Wayne, Nicki Minaj and More

Just in time for The World Cup, Beats by Dre have launched their World Cup film starring some of the greatest footballers in the world including Neymar Jr., Daniel Sturridge, Mario Goetze, Cesc Fabregas, Luis Suarez, Chicharito and Robin Van Persie, with cameos from Serena Williams, Lil Wayne, Nicki Minaj, Lebron James, Rio Ferdinand and Thierry Henry.

The film ‘#GameBeforeTheGame’ features the new Beats' Solo²  headphones and can be watched further below.

The ‘#GameBeforeTheGame’ film synopsis:

There is a game that starts before the kick-off, before the tip-off, before the face off; a mental game. It awaits every top athlete in the dressing room. It is a game of conquering doubt and embracing the pressure. It is during this game that they find their true strength, the power to win. They find it in prayer, in ritual, and in music. It’s a game that few people have ever seen…until now. 

The Game Before The Game spotlights the pre-game rituals of footballers, celebrities and fans as they prepare to be victorious in the game to come; Neymar Jr. calls his rather for words of strength, wisdom and confidence, Cesc Fabregas kisses the ring his girlfriend gave him four times exactly and Luis Suarez kisses the tattoo of his son and daughter's names on his wrist for love and good luck. The campaign also celebrates pre-game rituals from fans around the world.

Beats will roll out several short form versions of this campaign with a series of television commercials in more than 9 countries and 5 different languages - each version highlighting the athletes and rituals that are authentic to the country in which it airs. 

Check out the exciting new campaign from the Beats by Dre camp.

Beats by Dre x Disclosure & Sam Smith - ‘Latch’: Beat by Beat

In the second edition of Beat by Dre's ‘Beat by Beat’ - they have teamed up with Disclosure and Sam Smith to tell the story of their groundbreaking hit ‘Latch’.

The single which has recently gone gold is an on-going success as the track continues to grow, Beats by Dre get on board to film a short film that tells the story of how the track went from a simple song song written after school to becoming the grandoise love song that propelled Disclosure and Sam Smith to international fame.

This is the second part of the ‘Beat by Beat’ series which was launched back in February of this year with Rudimental (Rudimental Collaborate With Beats by Dr. Dre on The New...).

Beats by Dre are opening up a whole new door with ‘Beat by Beat’ - inviting fans to see how some of their favourite singles were made, and what the inspiration behind them were. ‘Latch’ has been nominated for Best Contemporary Song at this years' Ivor Novello Awards.

Watch as Disclosure break it down for us as they invite us into the studio!

Rudimental Collaborate With Beats by Dr. Dre on The New Beat by Beat Series

Beat by Beat is a new innovatice and interactive series that will go behind the beat and demonstrate how some of the world's biggest artists create the tracks that made them famous.

To launch their new Beat by Beat series, Beats by Dr. Dre have collaborated with Rudimental, the chart-topping UK drum'n'bass band and winners of Best British Single at last weeks Brits.

The boys of Rudimental, who are based in London and are originally from Hackney, have been making nothing but sweet music since they got together to form this unstoppable band. In the first Beat by Beat film - we see Piers, Kesi, Amir and DJ Locksmith all in the studio giving us an exclusive of how they make their famous beats, telling the story of how Rudimental find inspiration for their tracks, how they are then produced and how they work together to create the Rudimental sound.

Off their ‘Home’ album, Rudimental give us an insight as to how they came up with their new single ‘Powerless’ - their seventh single off their debut album, which was released on Sunday (February 23). ‘Powerless’ is such an emotional song, probably the most emotional song on the album, with 20-year-old Becky Hill ex-The Voice UK contestant singing on the hook. Becky Hill's immensely strong vocals takeover your whole system, wishing you having that you could sing like her.

Piers, Kesi, Amir and DJ Locksmith all bring their creativity together to create such a spine-chilling song that will blow your mind, once you press play.

Beat by Beat detils the many elements that make up a Rudimental track via six unique videos that can be played and mixed simultaneously via a custom YouTube player - allowing viewers to control the YouTube page as if it was a mixing desk - a YouTube first.

And of course I've tested it out, it was so exciting, had me feeling like a kid in the candy store - I was just in awe of it all. This is amazing - it brings an excitiment! Having anyone feel like they're a producer or a hit beat maker!

Watch the video to the Beat by Beat film and see the boys of Rudimental in action - and also have a go at controlling the YouTube page for yourself here: https://www.youtube.com/user/Officialbeatsbydrdre/beatbybeat

Beats By Dre and Nicki Minaj: Debut The Pink Pill Commercial

Nicki Minaj's Barbs and Kens will be extremely pleased to see what Nicki has recently been up to. With an album out, a sold-out perfume, lipstick collaborations with MAC, clothing line and sooo much more - Nicki Minaj has now added the new Beats By Dre 'Pill' a portable wireless Bluetooth speaker to her list.

The limited pink 'Pill' commercial was debuted not too long ago and stars Nicki Minaj, comedian DeRay Davis and Ms. Minaj's new friend - the little pink Pill - whose voice over is American actress Tichina Arnold.

The Beats By Dre 'Pill' is available for $199 at AT&T retail stores in the States. 

Get a kick out of the new commercial below as the 'Pill' comes to life - "Bye boo boo!"